...Madhubalan Viswanathan; Ashley Goreczny; Arun Sreekumar; Xiuying Sophy Cai Purpose This paper presents a unique approach to impact through being bottom-up in multi-fold realms. The insights were developed through extensive research into subsistence marketplaces, social enterprise developed...

...Madhubalan Viswanathan; Arun Sreekumar Purpose The purpose of this paper is to provide a perspective on consumers and technology in a changing world using insights gained from subsistence marketplaces. Consumers in a changing world are on different parts of the economic spectrum and are also...