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Keywords: Substitute effect
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Journal Articles
The substitute effect of internal R&D and external knowledge acquisition in emerging markets: An attention-based investigation
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (5): 1117–1146.
Published: 06 April 2020
... using a Tobit model approach. The data used was from the enterprise survey and the follow-up innovation survey conducted by the World Bank in 10 emerging market countries. Findings The results indicate that internal R&D and external knowledge acquisition entails a substitute effect among...
