Keywords: Supplier relations
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Journal Articles
Journal Articles
European Journal of Marketing (2007) 41 (1-2): 159–180.
Published: 20 January 2007
... Limited 2007 Intermediaries Supplier relations Customer relations Supply chain management Business performance Two studies examined relationships involving intermediaries. Balabanis (1998) examined cooperation, conflict and relationship longevity and found solidarity to be important...
Journal Articles
European Journal of Marketing (2006) 40 (5-6): 554–571.
Published: 01 May 2006
... conducts new research in a European setting. Furthermore, a novel industry‐level view is presented. © Emerald Group Publishing Limited 2006 Buyers Supplier relations Germany Switzerland Australia It is widely accepted that in order to compete and survive, firms must seek, build up...
Journal Articles
Journal Articles
European Journal of Marketing (2006) 40 (3-4): 292–310.
Published: 01 March 2006
...., 1991). We understand this construct to be important on both sides, i.e. that maximum effect is achieved when exchange and coordination is done at both ends and not only at one. Supplier relations Customer relations Competences Communication technologies Automotive industry Germany...
Journal Articles
Journal Articles
European Journal of Marketing (1993) 27 (1): 2–21.
Published: 01 February 1993
... relationship and presents the idea of the“relationship cycle” as a means of identifying this process in detail. © MCB UP Limited 1993 Business‐to‐business marketing Customer satisfaction Quality Relationship marketing Service industries Supplier relations ...
Journal Articles
European Journal of Marketing (1970) 4 (1): 18–21.
Published: 01 January 1970
... if it is thought necessary. © MCB UP Limited 1970 Industrial marketing Customers Supplier relations Industrial purchasing The effect of subjective factors on customer/supplier relations in industrial marketing by Keith J . Blois Loughborough University of Technology A discussion of the approach...

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