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1-8 of 8
Keywords: Supplier relations
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (9-10): 1981–2004.
Published: 14 September 2018
... be contacted at: cygliu@gmail.com Innovation Supply chain management Buyer-seller relationship Supplier relations Supply chain (SC) flexibility is a critical source of competitive advantage for the focal firm[ 1 ] in the fast-paced business environment (Malhotra and Mackelprang, 2012...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 159–180.
Published: 20 January 2007
... Limited 2007 Intermediaries Supplier relations Customer relations Supply chain management Business performance Two studies examined relationships involving intermediaries. Balabanis (1998) examined cooperation, conflict and relationship longevity and found solidarity to be important...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 554–571.
Published: 01 May 2006
... conducts new research in a European setting. Furthermore, a novel industry‐level view is presented. © Emerald Group Publishing Limited 2006 Buyers Supplier relations Germany Switzerland Australia It is widely accepted that in order to compete and survive, firms must seek, build up...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 502–532.
Published: 01 May 2006
.... availability. © Emerald Group Publishing Limited 2006 Retailers Manufacturing industries Trust Brands Supplier relations Marketing The Netherlands Within the fast‐moving consumer goods industry, there is a great deal of interest in what has come to be called “key account management...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (3-4): 292–310.
Published: 01 March 2006
...., 1991). We understand this construct to be important on both sides, i.e. that maximum effect is achieved when exchange and coordination is done at both ends and not only at one. Supplier relations Customer relations Competences Communication technologies Automotive industry Germany...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (8): 10–21.
Published: 01 August 1996
... products and/or industrial suppliers should be taken into consideration. © MCB UP Limited 1996 Consumer behaviour International marketing Purchasing Supplier relations Turkey Determining the Turkish industrial buyers’ attitudes towards national (Turkish) and foreign (Japanese, German...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (1): 2–21.
Published: 01 February 1993
... relationship and presents the idea of the“relationship cycle” as a means of identifying this process in detail. © MCB UP Limited 1993 Business‐to‐business marketing Customer satisfaction Quality Relationship marketing Service industries Supplier relations ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1970) 4 (1): 18–21.
Published: 01 January 1970
... if it is thought necessary. © MCB UP Limited 1970 Industrial marketing Customers Supplier relations Industrial purchasing The effect of subjective factors on customer/supplier relations in industrial marketing by Keith J . Blois Loughborough University of Technology A discussion of the approach...
