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Keywords: Supplier-customer relationships
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Journal Articles
“Just be there”: Social media presence, interactivity, and responsiveness, and their impact on B2B relationships
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1281–1303.
Published: 14 February 2020
... Licensed re-use rights only H1. Social media presence has a positive impact on B2B brand relationship strength indicators: (a) commitment, (b) intimacy, (c) satisfaction and (d) partner quality. Supplier-customer relationships refer to all reciprocal interactions between...
