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Keywords: Supply
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Journal Articles
Coping with unpredictable supply: the role of flexibility and adaptation
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1268–1282.
Published: 14 September 2012
...Ian Combe; Bent Dreyer; Kjell Grønhaug Purpose This paper aims to address how firms cope when input due to primary uncertainty is unpredictable, and thus timely and adequate supply to customers are impossible to guarantee. Design/methodology/approach Two sets of data are applied to capture...
