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Keywords: Supply networks
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Journal Articles
Shared learning in supply networks: evidence from an emerging market supply network
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (11-12): 1743–1762.
Published: 09 November 2012
... learning that occurs between networked firms. This study aims to explore how a manufacturer and businesses services provider learn to develop their supply network. Specifically, this research investigates four areas of shared learning that are central to supply network success, and discusses...
Journal Articles
Informing a new business‐to‐business relationship:: Corporate identity and the emergence of a relationship identity
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (5): 684–711.
Published: 25 May 2012
... work with potential suppliers to co‐create a market offering that does not exist at the pre‐contract stage – before a relationship or exchange agreement exists. Corporate identity Supply networks Relationship identity Supply chain management Business links The importance of supplier...
