... to the recipient’s well-being, both from sender and recipient perspectives. Design/methodology/approach Online survey data were collected, with participants randomly assigned to sender (n = 257) or recipient (n = 257) scenarios, testing the underlying process and impact of surprise...

...Joëlle Vanhamme; Adam Lindgreen; Michael Beverland Purpose This study aims to explore surprising gifts received and given by close relations to identify the variables involved in creating surprising gifts. The analysis of the viewpoints of the giver and the recipient, reflecting their profiles...

...Cong Liu; Nak Hwan Choi; Baoku Li Purpose This paper aims to examine the interesting but largely unexamined effects of pride-tagged money and surprise-tagged money on consumers’ spending and product-choosing behaviors. Design/methodology/approach The present research utilizes experimental...