...-level (e.g. competitive intensity) and organizational-level (e.g. role autonomy) moderators, data used to test the hypotheses came from a cross-sectional, self-reported survey. Practical implications The results produce the managerial insight that there are increasing returns to salesperson...

... transmittable to brand personalities (BPs), as well as the consequences of the BP resemblance to the personalities of the brand’s culture of origin and consumers’ culture on BP’s clarity and consumer attachment to the brand. Design/methodology/approach Hypotheses were developed and tested on survey data...

... model that specifies direct relationships among BMI, gender, income, education, age, marital status, dietary self-efficacy and dietary stress, and the moderating influences of personal values on these relationships. Second, we empirically estimate the model using a representative survey sample of 380...

... learning Qualitative research Survey Quantitative techniques Market research Since the 1950s, most large firms have hosted a formal market research function (MRF) (Krum, 1966 , 1969 , 1978) that exists to provide “informational and analytical inputs necessary for effective planning of future...

... a model of CC by participants. for survey research, our findings identify the importance of CC as a potential research bias; and we highlight how CC was de facto “sidestepped” to be considered as a non-problem (Simmons et al., 1993), and provide a case as to why...

... applies a new movie box-office revenue forecasting model based on consumers’ weekly AP measures, to take advantage of the industry’s practice of using weekly survey data containing the AP measures of upcoming new movies. Specifically, a sales forecasting model is developed on the basis of the theory...