Keywords: Sustainability claim
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Journal Articles
European Journal of Marketing (2025) 59 (7): 1835–1861.
Published: 25 August 2025
...Shubin Yu; Nabanita Talukdar Purpose This study aims to examine the mediating effect of anticipated guilt and the moderating effects of price level, product conspicuousness and purchase motives on purchase intention ( PI ) of luxury products with sustainability claim ( SC ) versus (vs...
Includes: Supplementary data

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