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Keywords: Sustainability image
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (2): 533–561.
Published: 28 November 2022
... authenticity and product sustainability image in this relationship. This study also investigated the boundary condition of product type (utilitarian vs hedonic) in the effect of sustainability message appeal on purchase intention. Design/methodology/approach Four studies were carried out. One field...
