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Keywords: Sustainable
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (3-4): 476–498.
Published: 02 February 2018
...Thomas Foscht; Yuting Lin; Andreas B. Eisingerich Purpose This paper aims to explore how and when a business’ transparency leads to greater willingness to engage in sustainable and responsible consumption by consumers. Design/methodology/approach Data were collected in two studies. Study 1...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1326–1347.
Published: 11 July 2016
.... Sustainable Fair trade Ethical consumption Moral consumption Sustainable consumption Major consumers brands and retailers are increasingly coming under scrutiny for their perceived ethical obligations (Shaw and Riach, 2011 ; Thompson and Arsel, 2004). Retailers across North-America and Europe...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (7-8): 1375–1394.
Published: 08 July 2014
...Marie-Cecile Cervellon; Lindsey I. Carey Purpose – This paper aims to investigate the influence of consumer reviews on the evaluation, post-experience, of products with a combination of sustainable, hedonic and utilitarian properties. Design/methodology/approach – In the first instance...
