Keywords: Sustainable development goals
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Journal Articles
Journal Articles
Journal Articles
European Journal of Marketing (2022) 56 (9): 2573–2585.
Published: 16 November 2022
...Maura L. Scott; Martin Mende Purpose This study aims to propose approaches to cocreating new knowledge at the intersection of theory, practice, policy and consumers, broadly inspired by the United Nations’ sustainable development goals. Design/methodology/approach Following a process...

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