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Keywords: Sustained impact
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Journal Articles
Samantha N.N. Cross, Cristina Galalae, Tana Cristina Licsandru, Verónica Martín Ruiz, Charles Chi Cui, Carlo Mari, Lizette Vorster, Irem Yoruk, Emma Johnson, Shauna Kearney
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (6): 1458–1468.
Published: 26 March 2025
... sustained impact that advances diversity and inclusion efforts in the marketing field. Design/methodology/approach Building on empirical insights from a series of academic–practitioner co-creation workshops and in-depth collaborations with two key stakeholders, this paper reflects on the co-creation...
