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Keywords: Switching resistance
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (3): 692–724.
Published: 22 December 2025
... Publishing Limited Licensed re-use rights only Social commerce information sharing Persuasion knowledge Brand co-creation Contextual factors Switching resistance Probabilistic analysis As societies transition into the Web3 era, social commerce has attracted significant attention...
