..., 2000 ; Lascelles and Dale, 1989 ; New and Burnes, 1998 ; Quayle, 2002). Hitherto, large‐scale empirical research focusing on supplier development in European countries has not been published. Buyers Supplier relations Germany Switzerland Australia It is widely accepted that in order...

... of an empirical study to evaluate the relationships between internal service quality, internal customer satisfaction and internal customer retention. © MCB UP Limited 2003 Internal marketing Service quality assurance Customer satisfaction Switzerland Over the last 15 years, extensive...