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Keywords: Symbolism
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Journal Articles
Employee as symbol: stereotypical age effects on corporate brand associations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (5): 663–683.
Published: 25 May 2012
...T.C. Melewar; Manto Gotsi; Constantine Andriopoulos; Gary Davies; Rosa Chun Purpose This paper aims to test one of the symbolic influences of the employee on brand associations and by doing so demonstrate why the stereotyping of employees should be added to the research agenda for corporate...
Journal Articles
Delusions of grandeur? Marketing’s contribution to “meaningful” Western political consumption
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (9-10): 1085–1098.
Published: 01 October 2001
.... It offers far more in‐depth insight into the electorate and their appreciation, understanding and relationship with politics. Marketing communications Symbolism Postmodernism Politics Societies grow, they change, and they evolve. What once was fought for is now ignored. What once...
