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Keywords: Synthetic timing
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Journal Articles
European Journal of Marketing (1977) 11 (4): 312–319.
Published: 01 April 1977
... that the concept of perceived risk may have been extensively investigated, considerable opportunity exists for further refinement and meaningful study. © MCB UP Limited 1977 Perceptions Risk Synthetic timing Consumer marketing 312 | European Journal of Marketing 11,4 Perceived Risk: A Synthesis...

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