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Keywords: Systemic functional linguistics
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Journal Articles
Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language
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Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2281–2308.
Published: 19 July 2022
...Behnam Forouhandeh; Rodney J. Clarke; Nina Louise Reynolds Purpose The purpose of this paper is to demonstrate the utility of systemic functional linguistics (SFL) as an underlying model to examine the similarities/differences between spoken and written peer-to-peer (P2P) communication. Design...
