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Keywords: Systems analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (3): 214–246.
Published: 01 March 1977
... Marketing logistics Systems analysis Pharmaceutical industry Logistics Marketing Logistics Systems Analysis by Dr. Richard Gregson Dr. Gregson is Research Associate in The Marketing Distribution and Logistics Research Centre, Cranfield School of Management. 214 | 1. INTRODUCTION Within companies...
