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Keywords: Systems development
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (8): 261–270.
Published: 01 August 1979
... to the motivation and attitudes of individual staff members. © MCB UP Limited 1979 Marketing information systems Organizational development Personnel Systems development | 261 Behavioural Constraints on Marketing Information Systems by Nigel Piercy This paper begins by examining the meaning...
