... for relationship marketing being implemented in Russia, the paper applies assumptions of sociology of knowledge, systems theory, world society theory, organisation theory, network theory, and economic sociology. Findings The paper argues that the global diffusion of relationship marketing first observed...

..., it may allow the system to learn, adapt and evolve. © MCB UP Limited 1998 Co‐operative organization Ecology Organizational theory Relationship marketing Systems theory Value analysis It seems likely that the 1990s are experiencing greater movements and actions of many...

... MCB UP Limited 1969 Systems theory Marketing management Consumer behaviour Applying a systems perspective to marketing motivation by Bruce Gunn Memphis State University A systems perspective might well be the most prudent method of rationalising the vast amounts of data on consumer...