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Keywords: TAM
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3107–3137.
Published: 19 August 2022
... that consumers not only need to successfully interpret and understand information but also trust it sufficiently to influence the decision to buy (Rupprecht et al., 2020). Factors such as trust might increase the predictive power of TAM (Gefen, 2004), according to a meta-analysis of TAM...
