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Keywords: TMT functional diversity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (7): 1805–1840.
Published: 08 March 2021
... with customer experience TMT functional diversity Third, there is an unending debate among practitioners on how to build a customer-centric perspective in B2B firms. Our research indeed suggests that an ECE could be a game changer for acquiring customer knowledge and enhancing customer orientation...
