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Keywords: TPB model
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Journal Articles
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour
Available to PurchaseMd Ashaduzzaman, Charles Jebarajakirthy, Scott K. Weaven, Haroon Iqbal Maseeh, Manish Das, Robin Pentecost
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (4): 968–1013.
Published: 13 April 2022
... models were developed and tested to understand this consumption behaviour with the findings inconsistent and fragmented. Thus, this study aims to develop a general and consistent TPB model using a meta-analytic path analysis to better understand customers’ CC adoption behaviour. Design/methodology...
