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Keywords: TQM
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (1-2): 13–22.
Published: 01 February 1998
... Limited 1998 Market orientation Marketing concepts Quality TQM According to Drucker (1954), “Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, from the customer’s point of view...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (3): 23–38.
Published: 01 April 1993
... strategy Norway Organizational change Russia Shipbuilding industry TQM ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1991) 25 (2): 60–75.
Published: 01 February 1991
... Limited 1991 Marketing theory TQM Professions Services marketing ...
