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Journal Articles

Conceptualizing total quality orientation

Iris Mohr‐Jackson

European Journal of Marketing (1998) 32 (1-2): 13–22.

https://doi.org/10.1108/03090569810197390

Published: 01 February 1998

... Limited 1998 Market orientation Marketing concepts Quality TQM According to Drucker (1954), “Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, from the customer’s point of view...

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Journal Articles

The Challenge of Innovation in a Norwegian Shipyard Facing the Russian Market

Jon‐Arild Johannessen, Johan Olaisen, Arnulf Hauan

European Journal of Marketing (1993) 27 (3): 23–38.

https://doi.org/10.1108/03090569310026628

Published: 01 April 1993

... strategy Norway Organizational change Russia Shipbuilding industry TQM ...

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Journal Articles

Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer

Evert Gummesson

European Journal of Marketing (1991) 25 (2): 60–75.

https://doi.org/10.1108/03090569110139166

Published: 01 February 1991

... Limited 1991 Marketing theory TQM Professions Services marketing ...

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