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Keywords: Target advertising
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1219–1241.
Published: 14 March 2023
... acknowledges the implications of our research for marketing strategies and suggests areas for further research. In line with the general trend towards more minority and niche-targeted advertising, gay-themed advertising began to pick up steam in the last quarter of the 20th century (Grier...
