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Keywords: Tea industry
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1982) 16 (5): 3–11.
Published: 01 May 1982
.... and Mahatoo, W. H., "Expanding the Scope of Segmentation Research", Journal of Marketing, Vol. 40, April 1976, pp. 34-41. © MCB UP Limited 1982 Leverage Multiple regression analysis Strategic planning Tea Tea industry ...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1972) 6 (1): 1–6.
Published: 01 January 1972
... Factor analysis Tea industry Market segmentation by factor analysis by P. M. Doyle London Graduate School of Business Studies The potential of factor analysis for indicating desirable marketing strategy is examined. The method is illustrated by an analysis of the non-alcoholic beverages market...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1969) 3 (4): 202–217.
Published: 01 April 1969
... with all drinks in any effective sense over the period studied. © MCB UP Limited 1969 Tea industry Generics Econometrics Tea Council United Kingdom An econometric analysis of the effects of generic advertising on the demand for tea in the U.K. by R. J. Ball and R. Agarwala London Graduate...
