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Keywords: Technological Forecasting
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1987) 21 (9): 45–65.
Published: 01 September 1987
... MCB UP Limited 1987 R & D Strategic Planning Technological Forecasting 45 The Strategic Management of Technology: a New Wave of Market-led Pragmatism or a Return to Product Orientation? by Douglas T. Brownlie Glasgow Business School Introduction The declining performance of the UK...
