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Keywords: Technology acceptance model
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Journal Articles
Long term effects of service adaptations made under pandemic conditions: the new “post COVID-19” normal
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1679–1700.
Published: 05 May 2021
... to the nature of production and delivery of the service, four categories are proposed based on two characteristics: service adaptability and customer acceptance. The Technology Acceptance Model 2 (TAM2) model is extended to predict service adaptations, which are most likely to become permanent in a post...
Journal Articles
User participation and valuation in digital art platforms: the case of Saatchi Art
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1125–1151.
Published: 09 April 2019
...Jin Woo Lee; Soo Hee Lee Purpose The purpose of this paper is to examine the impact of digital platforms on the contemporary visual art market. Drawing on the theoretical insights of the technology acceptance model, the meaning transfer model and arts marketing literature, the authors...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1073–1098.
Published: 21 September 2018
...Marco Hubert; Markus Blut; Christian Brock; Ruby Wenjiao Zhang; Vincent Koch; René Riedl Purpose This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a technology acceptance model...
