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Keywords: Technology development
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Journal Articles
Consumers and technology in a changing world: the perspective from subsistence marketplaces
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1254–1274.
Published: 27 March 2019
... 08 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Base of the pyramid Technology adoption Low-income consumers Subsistence marketplaces Technology development Bottom-up innovation Low-literate consumers Whereas people...
