Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Technology led strategy
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (4): 596–630.
Published: 05 April 2011
... on the dimensions of market/customer intelligence and brands/bonds. Jaakko Aspara can be contacted at: jaakko.aspara@hse.fi © Emerald Group Publishing Limited 2011 Innovation Markets Technology led strategy Assets Business development Strategic marketing From the perspective...
Journal Articles
Innovation or customer orientation? An empirical investigation
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (9-10): 1065–1090.
Published: 01 September 2004
... is described, and its uses in managerial application and academic research described. We conclude by identifying the limitations of the process and avenues for future research. Company performance Organizational innovation Product innovation Marketing strategy Customer orientation Technology led...
