... in the use of licensed technology. Discusses the implications for technology marketing. © MCB UP Limited 1992 Organizational performance Licensing Management attitudes New product development Technology transfer ...

... with the practical implications of how small firms actually plan their marketing. To do this, consideration is given to the characteristics of small firms, descriptions of marketing planning and the impact on marketing practice. Appropriate marketing technology transfer is also considered and three levels...

...A.F. Millman Discusses the process of international technology transfer. Defines technology transfer and traces its development through the growth of world trade. Analyses factors encouraging the growth of technology transfer – e.g. international relations conducive to trading – and barriers...