Keywords: Telecommunication services
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Marketing (2003) 37 (11-12): 1636–1665.
Published: 01 December 2003
... for a more or less relational form of exchange. Several managerial implications and avenues for further research are discussed. © MCB UP Limited 2003 Business‐to‐business marketing Adaptability Telecommunication services Automotive industry According to Sheth (1996) , research...

or Create an Account

Close subscription notice
Close access options