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Keywords: Telecommunication services
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (11-12): 1636–1665.
Published: 01 December 2003
... for a more or less relational form of exchange. Several managerial implications and avenues for further research are discussed. © MCB UP Limited 2003 Business‐to‐business marketing Adaptability Telecommunication services Automotive industry According to Sheth (1996) , research...
