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Keywords: Telic and paratelic orientations
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Journal Articles
Two- or one-dimensional view of arousal?: Exploring tense and energetic arousal routes to consumer attitudes
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Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (9-10): 1417–1435.
Published: 14 September 2015
... information about the calming qualities of a product. Consumer attitudes Matching effects Telic and paratelic orientations Tense and energetic arousal As a response to external stimuli, arousal has drawn great attention in consumer studies. Many researchers have investigated the effects...
