... consumers process information and looks at how two dimensions of psychological distance affect the persuasiveness of different types of advertising appeals. Design/methodology/approach Four experimental studies test the singular effects that social and temporal distance construals have...

...Kyu Kim; Gal Zauberman Purpose This paper aims to examine the effect of music tempo on impatience in intertemporal tradeoff decisions. It finds that fast (vs slow) tempo music increases impatience. This occurs because fast (vs slow) tempo music makes temporal distance, and hence the waiting time...