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Keywords: Temporal landmarks
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing 1–27.
Published: 18 September 2026
...Shichang Liang; Xiaochuan Zhang; YiZheng Zhou; Yi Liang; Lixiao Geng; Tao Shen Purpose This study aims to investigate how start versus end temporal landmarks influence consumer preferences for discount versus coupon promotional frameworks. Design/methodology/approach This study examines how...
Includes: Supplementary data
