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Keywords: Temporalisation
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 92–118.
Published: 25 December 2023
... to understand a new form of consumption experience that offers short-lived, immersive forms of mundane, marketer-led escape from everyday life. Design/methodology/approach The authors draw upon Casey’s phenomenological work to explore the emergence of new dynamics of temporalisation through digitised play...
