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Journal Articles
Testing, labelling, certifying: a perspective on consumer information
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1970) 4 (3): 126–132.
Published: 01 March 1970
...Hans B. Thorelli Examines and reviews the roles of the principal types of consumer information services – these are: those which offer comparative testing; labelling; and quality certification in the interests of consumers. Proposes that the purpose here is to analyse points of intersect...
