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Keywords: Tests and testing
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Journal Articles
Delaying the inevitable?: The effects of “time to think” on responses to innovative concepts
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (10): 1440–1456.
Published: 01 November 2003
... prediction of marketplace success for innovative products. © MCB UP Limited 2003 Tests and testing assessment Innovation New products The general area of innovation in new product development continues to provide a rich seam of diverse research articles. Recently published research has...
Journal Articles
Internal customer: by design or by default
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (9): 1261–1276.
Published: 01 October 2003
... the application of the concept of customer appears to acknowledge similarity between, inter alia, students, patients and employees as customers and the traditional concept of customer as buyer of business goods and services. Customers Employees Organizational analysis Internal marketing Tests...
