... of sample size in automated text analysis is of course the size of the text corpus or, simply, how many words need to be analyzed. These can range from a few hundreds, in the case of a movie synopsis or a music album review, to many thousands, as in the case of a 10-K report or an interview with a business...

... Financial constraints Text analysis Marketing investments Brand capital Intangible investments Sustained superior performance is a central and enduring strategic imperative (Bharadwaj et al., 1993 ; Kaplan et al., 2004). To this end, investments in developing an organisation’s...