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Keywords: Text clustering
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2176–2197.
Published: 04 November 2014
... emotional and subjective product evaluations. Previous research in this area has been more focused on utilitarian products. Design/methodology/approach – Our text clustering-based procedure segments text reviews into multiple clusters in association with consumers’ numeric ratings to address consumer...
