... Publishing Limited Licensed re-use rights only Social media Text mining Startup Overconfidence Marketing capability The importance of startups has significantly increased in recent decades, with their combined value expected to equal the GDP of the G7 economies by 2021 (Jurgens, 2022...

... Publishing Limited Licensed re-use rights only Actor engagement Sharing economy Text mining Image mining Machine learning Unstructured data The sharing economy as an innovative and revolutionary business model (Benoit et al., 2017 ; Eckhardt et al., 2019) has emerged...

... Machine learning Text mining Construct measurement Text scraping Despite living in a world populated with online data from social media, reviews and websites, most firms still rely on traditional surveys to garner information on consumer sentiments and opinions. Even though consumers dislike...

... in an online community of international consumers of fashion to determine the degree of matching with company-defined brand associations. Design/methodology/approach – The methodology is two-pronged, integrating qualitative market research techniques with quantitative text mining. It was applied...