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Keywords: Text scraping
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Journal Articles
A machine-learning based approach to measuring constructs through text analysis
Available to PurchaseHsiu-Yuan (Jody) Tsao, Colin L. Campbell, Sean Sands, Carla Ferraro, Alexis Mavrommatis, Steven (Qiang) Lu
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (3): 511–524.
Published: 06 December 2019
... Machine learning Text mining Construct measurement Text scraping Despite living in a world populated with online data from social media, reviews and websites, most firms still rely on traditional surveys to garner information on consumer sentiments and opinions. Even though consumers dislike...
