... for improvement. While The Netherlands is one of the EU's founding countries, Slovenia just recently entered the EU. Since its independence in 1991 (after the split with Yugoslavia), Slovenia implemented far‐reaching market liberalisation measures to transform its economy, including aligning its political...

.... The study was conducted in the Netherlands, where the Dutch term huisstijl is unambiguous and clearly related to the corporate brand or identity. Future research can take different brands into account or can broaden the concept of CVI (including cultural aspects, language, rituals, myths, etc...

.... Design/methodology/approach A survey research method is used to study all customers from three large manufacturers in The Netherlands. These retailers had to answer questions about their trust in a manufacturer, the manufacturer's investments in the relationship, and their marketing efforts. Questions...

... of power and the danger of the product category becoming a commodity. First, to get a feel for the type of strategies national brand manufacturers use in The Netherlands we engaged in qualitative research. Some 20 national manufacturers of leading brands were contacted randomly from a general list...

... (global). Evaluates the psychometric properties of two popular personal selling measures, SOCO and ADAPTS, in a cross‐national context, revealing mixed support for the etic approach. © MCB UP Limited 1996 Measurement National cultures Personal selling The Netherlands USA...

...Judith A. Wiles; Charles R. Wiles; Anders Tjernlund Examines the roles of men and women depicted in magazine advertising in The Netherlands, Sweden and the USA and attempts to discern any implication for advertisers crossing these cultural boundaries. Explores the relationship between role models...

... their new product development is high. A bottle‐neck may be the extent to which companies are aware of these models and methods. Companies may also have abandoned their use already. To investigate this, gathers empirical data from 75 industrial companies in The Netherlands. Results show that many companies...

...Chike Okechuku Uses conjoint analysis to investigate the relative importance of the country of origin of a product to consumers in the United States,Canada, Germany and The Netherlands. It was found that the country of origin of a product was one of the two or three most important attributes...

...Pieter J. Louter; Cok Ouwerkerk; Ben A. Bakker Why are some companies successful in exporting, while others realise only modest results? A study of 165 small and medium‐sized firms in The Netherlands was undertaken in an attempt to explain differences in export success between exporting companies...

...Hein W.C. van der Hart A growing awareness of the positive and activating effects that customer orientation can have on competitive advantage has been noted in the public sector organisations in the Netherlands. Customer orientation not only plays a role on the operational level, it also affects...

...Jo M. F. Box Proposes that the 1980s will cause a shift of trends in the area of consumerism, owing to a rapid increase in unemployment and a reduction in incomes. Investigates how consumerism could behave in these circumstances, looking in particular at the situation in The Netherlands. Concludes...

...Bronislaw Verhage; A.J. van Weele Suggests that the key to success for most European countries in maintaining their position in the world market place is a continuous process of innovation in industry. Looks at the situation in The Netherlands, providing a framework of phases for the product...

...Robert T. Green; Bronislaw J. Verhage; Isabella C. M. Cunningham Investigates husband/wife influence on purchasing decisions for a variety of goods and services in the Netherlands and in the USA. Reveals that there are substantial differences between the two countries, with the US wife having...

... to clear up these questions for the benefit of part of the Dutch public. Data were gathered in April 1978, by use of mail questionnaires sent to consumers in four residential areas in Amsterdam, The Netherlands – these were selected to represent various types of living accommodation (apartments, attached...