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Keywords: The discursive body
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (5): 1015–1034.
Published: 08 April 2019
... 24 09 2018 02 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Merleau-Ponty Body-subject Embodied concerns Embodied practice Male grooming The discursive body It is often assumed that men are less interested...
