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Keywords: Theatre
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (5): 822–846.
Published: 31 May 2011
...Roger Bennett; Finola Kerrigan; Daragh O'Reilly; Ian Fillis; Boram Lee Purpose The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on production values and the roles...
