... is“understood” by the buyer in terms of perceived quality. The article proceeds to discuss an actual price quantity relationship– implied by the theory – the price quantity data were researched from the theatre market. © MCB UP Limited 1990 Marketing Theatres Product quality Consumer behaviour...

...L.W. Hardy Looks at research undertaken in the grant‐aided sector of UK theatres with emphasis on a group of theatres active in Wales. Aims to assist theatres in the development and implementation of marketing plans. Concentrates on the role of objectives in the planning process and how they need...