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Keywords: Thematic analysis
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2237–2289.
Published: 29 June 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Augmented reality marketing Bibliometric analysis Thematic analysis Content analysis Theoretical evolution Privacy concerns Customer experience The evolution of the internet, technology and smartphones has...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (11): 2419–2450.
Published: 31 May 2019
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Ghizlane Arifine can be contacted at: ghizlane.arifine@unifr.ch 21 07 2017 06 02 2018 31 10 2018 18 01 2019 Relationship marketing Multi-brand loyalty Thematic analysis Grounded theory Mixed...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (5): 830–847.
Published: 31 May 2019
... was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis. Findings Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships...
