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Keywords: Theory development
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Journal Articles
Matthew M. Lastner, David A. Locander, Michael Pimentel, Andrew Pueschel, Wyatt A. Schrock, George D. Deitz, Adam Rapp
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (3): 812–841.
Published: 26 December 2023
... 13 08 2023 09 10 2023 10 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Personal selling Sales management Service-dominant logic Service ecosystems Theory development Sales The field of professional selling...
