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Keywords: Three-factor theory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (5-6): 968–992.
Published: 11 May 2015
... factor types. The validity of the three-factor theory of satisfaction in explaining consumer decision-making for products and services is well-established. Design/methodology/approach – British Election Survey (2010) data are used to test the relative influence of hierarchical voter satisfaction...
